With the passage of time, the rubber tire industry has gradually developed into an important dominant industry. After years of development, it has cultivated and formed an industrial system centered on rubber tires and integrating steel cord, carbon black, rubber additives, tire mold and tire bladder, and has become an important rubber tire production and export base in China and even the world. With the economic development entering into a new normal state, traditional industries are facing the pain of transformation and development. The rubber tire industry once stood at the crossroads of either death or transformation. For solving this, it is necessary to accelerate the transformation of old energy to new one, adhere to innovation driving transformation and upgrading, focus on technological innovation, intelligent manufacturing, capacity integration and brand building to promote the high-quality development of the industry, realize the Phoenix Nirvana and rebirth of the rubber tire industry, and gradually explore a high-end, intelligent, branded and large-scale sustainable development path. Only deepen technological innovation can enhance the core competitiveness of the industry. Racing cars are the highest level of testing for tire technology. Tires for F1, WRC and other international events are basically foreign first-level brands, and there are few domestic tire brands.

"Innovation is the foundation for the long-term prosperity of enterprises. Only by continuous innovation can we be active in the competition. Create our own technological advantages, quickly improve the core competitiveness of enterprises can make enterprises invincible." said Mr. Zhang Yuliang, vice chairman of Shandong Huasheng rubber group. He also introduced that Huasheng rubber always adheres to the line of "prospering the enterprise through science and technology and innovative development", relies on independently developing high-quality products and gradually can realize corner overtaking.